Watts the Plan
The mobile application was created in response to the D&AD Awards brief for the British energy supplier Npower. The strategy for the project was based on the demand of the brief to clarify household energy, through the new energy saving measures offered by NPower. The target audience consists of the “older” chunk of millennials (i.e. aged 25 to 35 years old): active, tech and energy savvy, with a medium level of economic capital and a higher level of cultural and social capital. View the full report here.
Footage:
This video consists of interviews conducted among the target audience, to gather their understanding of their energy usage.
Watts The Plan is a utility app that makes users aware of their energy consumption by quantifying their savings into actual projects. By syncing their smartphone with their smart meter, the application
collects data about the user's gas and electricity usage. They would thus be able to track their own consumption, save both energy and money, and be rewarded for their achievements everyday.
1. User research & strategy
Click on the image to enlarge
Click on the image to enlarge
2. App design & UX