A mobile application that provides key facts about anxiety based on Cognitive Behavioral Therapy methods and theories. It allows the user to be well informed about their condition, and to seek out answers to their questions. The aim of the application is to break the taboo surrounding mental illness especially among young adults and to encourage them to open up and seek help.
The app was created after thorough research on the subject of anxiety, especially among millennial women in their 20s. A survey and interviews were conducted with more than 40 women overall, then user testing for the app was carried out with 8
people. The users that the app aims to obtain are those young adults suffering from anxiety, and who do not have the courage or will to seek help and support.
View the initial research here.
Initial user research was conducted via an online
survey that was taken by 36 women from different cultures, origins and occupations. Most women were
living in the UK. Lebanon or France.
1. User research & strategy
2. App design & UX
‘Dinghy’ means ‘small lifeboat’. The mobile application allows for self-tracking by encouraging the user to input their state each day and track their mental health;
it also connects the user socially to a community of young women who are also going through a similar struggle. The choice of fonts and icons is based on the overall identity, to keep the tones subtle and the minimalistic approach to design. The interface is clean and simple with only the essential information and design, to make the
navigation and content accessibility easy and straightforward. The purpose of a minimalistic approach is to avoid clutter, or color and content ‘noise’ that may add to the busy or cluttered state of mind of an anxious person.