The brand Victus was a freelance project for the real estate firm JLL, as part of a training programme for their employees whereby they come up with a new product to pitch to senior managers. That team was proposing to create a new business line which will focus on the interior fit out/project management of

a residential investment. The brand image that was sought out was a clean, minimalistic, elegant and contemporary approach that would reflect the spirit

of the interior design and services offered. 

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Note: the Intellectual Property Rights of this project

belong to JLL & University of the Arts London since the project was commissioned through UAL.